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Getting Involved: National Service that is Green The Earth is polluted. The economy is still bad. It is hard to find a job—but despite the current hardships, volunteerism has not only held steady but has gone up according to volunteeringinamerica.gov. That isn’t surprising when you consider the current administration’s focus on national service with The American Recovery and Reinvestment Act of 2009, The Edward M. Kennedy Serve America Act, and having a day of National Service on September 11th.
Keep America Beautiful is known for its infamous crying Indian public service announcement, but it’s not just the television ads that are making a difference. The Great American Cleanup, one of the many initiatives of KAB, started in 1999 as a way to engage neighborhoods in direct service and promote education on reducing their carbon footprint. The 2009 campaign, “Green Starts Here,” ran from March first through May 31st and saw over three million volunteers and 1,000 grassroots organizations join the cause.
They logged in 5.2 million volunteer hours at 30,000 events taking place at 32,000 sites nationwide. The focus, this year, was to educate that being “green” begins with the actions of the individuals. The campaign promoted educational events, litter cleanup, recycling drives, graffiti paint-out, and planting gardens and trees. 64 million pounds of litter and debris was removed from public lands and rights-of-ways. This included 95,000 acres of parks, 9,000 miles of waterways, over 10,000 acres of wetlands, and 7,800 miles of trails used for hiking and biking. The amount of collected plastic bottles and electronics rose thirty percent over last year’s totals; in addition 870,000 tires and 36 million pounds of newspaper was recycled.
This year’s initiative was a success. With the current push for national service and a nation looking towards sustainability and going green, we can only imagine what is possible for next year. For more information about Keep America Beautiful and The Great American Cleanup or if you are interested in getting involved visit www.kab.org .
Written by: J. Elizabeth Lawrence |







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